Tech · Facts & sources
5 sourced facts about blogging, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Answer1,312 words
Posts have gotten a little shorter since peaking at 1,427 words in 2023. Back in 2014 they averaged around 800 words.
Source: Orbit Media Studios, annual blogging survey (2026) orbitmedia.com
Answerover 409 million people
Together they view more than 20 billion pages every month.
Source: WordPress.com, Activity page wordpress.com
Answerabout 70 million
Readers also leave about 77 million new comments every month on WordPress.com sites.
Source: WordPress.com, Activity page wordpress.com
Answer13.9%, an all-time low
For 12 years that figure stayed between 20% and 30%. Meanwhile 18% now say they don't know whether their blog works.
Source: Orbit Media Studios, annual blogging survey (2026) orbitmedia.com
Answer5 million paid subscriptions
Writers keep 90% of subscription revenue, and Substack says 30%+ of paid subscriptions come from within its own network.
Source: Substack, About page substack.com